Testi di Riferimento

Testi di Riferimento

Association of National Advertiser (ANA)

• Advertising is going Native (2015)

Advertising Standard Authority (ASA) – UK

• Advice: am Social Media (2015)
• Matters of Opinion (2007)
• ASA Hot Topic “Spotting Online Ads” (2013)
• Celebrities (2013)
• Contextually targeted branded content (2014)
• New words on the blog (2014)
• Privacy: implied endorsement (2013)
• Recognising marketing communication: overview (2014)
• Testimonials end endorsements (2015)
• The facts about opinions in advertising (2016)
• Video blogs: scenarios (2015)
• What is native advertising? (2013)

European Advertising Standard Alliance (EASA)

• Digital Marketing Communication Best Practice Reccomendation (2015)

European Parliament Directorate-General for Internal Policies

• Misleading advertising on the internet (2010)

Federal Trade Commission (FTC)

• “.com disclosure” How to make effective disclosures in Digital Advertising (2013)
• Guide Concerning the Use of Endorsements and Testimonials in Advertising (2009)
• Native advertising: a guide for business (2015)
• The FTC’s Endorsement Guide (2015)
• FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship (2017)

Interactive Advertising Bureau (IAB)

• Native advertising Playbook (2013)

International Chamber of Commerce (ICC)

• Advertising and Marketing Communication Practice – Consolidated ICC Code (2011)

Internet Advertising Bureau (IAB) – UK

• Content & Native Disclosure Guidance Phase 1 e Phase 2 (2015)
• IAB – ISBA Guidelines on the Payment for Editorial Content to Promote Brands within Social Media (2012)